About Us

STRAP Magazine exists to change the narrative. For too long, minorities, and urban communities have been painted as part of the gun violence problem — not as the responsible, passionate, and creative gun owners they are. STRAP is the first lifestyle media brand built specifically for this community — weaving safety, education, and training into the culture through a magazine, curated events, and a national festival. We are not just building a brand. We are building a movement that gives a generation of new gun owners a home, a voice, and a platform that finally speaks their language. The door has always been closed. We built a new one.